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Register today for one of our online or in-person events—free weekly webinars, virtual conferences, and special online training events. B2B Forum by MarketingProfs What are you up to Nov 12–14? Join us in Boston for B2B Forum ! Pack 2–3 days with B2B-focused learning and relationship building you won’t get anywhere else on earth. Workshops and sessions to kick your marketing up a notch. Activities and shenanigans to expand your squad. Get your ticket before prices increase May 17! LEARN MORE GET YOUR PASS VIEW BY DATE VIEW BY EVENT TOPIC COMING UP Using AI + B2B Personas to Engage Buyers, Drive Growth, and Do More With Less DATE: May 15, 2024 — 12:00 PM ET | LOCATION: Online Customers increasingly favor self-education before contacting sales—giving you a remarkable opportunity to connect with your audience and contribute to revenue. Ardath Albee shows you how to create customer personas with AI and target your customers with personalized marketing strategies. LEARN MORE AI at the Top of the Funnel: 10 Methods for Email List Growth and Content Promotion DATE: May 22, 2024 — 12:00 PM ET | LOCATION: Online Brand awareness brings in your prospects. But if you want AI’s help at the top of your funnel, you’ll need more than a simple AI prompt. Andy Crestodina reveals the detailed AI prompts and frameworks you can use to widen your funnel, improve your message-to-market match, and increase conversions. LEARN MORE Shaping the Future of Marketing With Video and AI DATE: May 23, 2024 — 2:00 PM ET | LOCATION: Online Gone are the days when traditional marketing methods could capture the attention of B2B audiences. Today’s buyers wear ’ad blinders,’ making them immune to advertising and generic outreach. Join us as top B2B marketing leaders reveal how they integrate cutting-edge AI with video to enhance their marketing workflows, driving efficiency and deeply engaging their target audiences to achieve remarkable results. Sponsored by Goldcast. LEARN MORE The Marketer’s Guide to AI-Powered Content Strategies: From Insight to Action DATE: May 29, 2024 — 12:00 PM ET | LOCATION: Online Effectively targeting your B2B market requires a deep understanding of your audience, so your marketing resonates with their needs. Jason Hunt uncovers the steps to using AI to gather market insights, create impactful content strategies, and build lead magnets that drive results. LEARN MORE Optimize Lead Generation With AI DATE: June 5, 2024 — 12:00 PM ET | LOCATION: Online Systematize your lead gen and nurturing workflows to identify where (and how) AI can benefit you the most. Pam Didner shares the AI-backed optimization strategies that reduce your workload, save you time, and improve your content—and how to program these tasks for repeated success. LEARN MORE Ethical AI in Marketing: Marketers’ Guide to Privacy, Policy, and Regulatory Compliance DATE: June 12, 2024 — 12:00 PM ET | LOCATION: Online Marketers are increasingly turning to AI to drive results. But often, data protection and legal compliance are afterthoughts. Join Ruth Carter to discover how your company can use AI in marketing ethically while staying within the ever-evolving laws and regulations governing AI. LEARN MORE Predicting Your Future Marketing Success: How Predictive Analytics and Generative AI Help You Forecast and Plan Your Future Marketing Success DATE: June 19, 2024 — 12:00 PM ET | LOCATION: Online Combine the superpowers of predictive analytics and AI to make better data-driven decisions. Christopher S. Penn uncovers the AI tools and techniques that predict your market’s future so you can plan for cyclical ups and downs and design a successful marketing strategy around those predicted changes. LEARN MORE Building Out Your Small Business Demand Gen Strategy With AI DATE: June 26, 2024 — 12:00 PM ET | LOCATION: Online Small and medium businesses stand to gain the most from AI’s time-saving technologies. But they also face unique challenges that larger companies don’t have. Discover how SMBs can drive demand with AI, prepare proprietary data to safely use with AI, and build trust with customers. LEARN MORE MarketingProfs B2B Forum DATE: November 12, 2024 — 8:00 AM ET | LOCATION: Online B2B Forum is the ultimate destination for marketers to discover how to drive growth, elevate brand reputation, prove ROI, and stay ahead of the ever-changing marketing curve. Featuring dozens of sessions, workshops, shenanigans, and more. Are you ready to experience the magic? LEARN MORE RECENT EVENTS Accelerating AI’s Impact Across the Entire Buyer & Customer Journey DATE: 5/8/2024 | LOCATION: Online You’re aware of AI’s potential to revolutionize your demand gen programs. But how do you actually apply AI to achieve impact at scale? Matt Heinz shares real-world use cases and best practices to integrate AI across your marketing organization to enhance your customer’s journey. LEARN MORE Demand Generation and AI: Conversion Trifecta or Dante’s 9 Levels of Hell? DATE: 5/1/2024 | LOCATION: Online AI personalization can improve your demand gen results—but you have to be careful where you focus your efforts. Kenda Macdonald takes a deep dive into what you should be personalizing in your demand gen, what you can safely ignore, and how to use AI for more effective personalization. LEARN MORE AI for Demand Gen Marketers DATE: 4/24/2024 | LOCATION: Online Join MarketingProfs April 24 – June 26 for AI for Demand Gen Marketers , the online event for marketers who want to see real, meaningful improvements to their demand and GTM programs using the power of AI. Over 10 live weekly sessions, you’ll learn how to harness the power of AI from experts you know and trust as they cover critical whats and how-tos—live. Plus, we’re recording every broadcast, so you can stream when you want on-demand. LEARN MORE Advanced Reporting and Automation DATE: 4/10/2024 | LOCATION: Online Explore advanced GA4 reporting with automation, Data Studio, and AI. You’ll connect GA4 data with Data Studio (Google Looker Studio), set up automated report delivery, and leverage Google’s AI for deeper analysis and predictions. LEARN MORE Finding Key Data and Generating Reports DATE: 4/3/2024 | LOCATION: Online Make smarter marketing decisions based on impactful GA4 reports and key data. Get comfortable with GA4’s dashboard, understand user engagement and conversion, build custom reports, and use data storytelling to present insights effectively. LEARN MORE Connecting GA4 With Marketing Platforms DATE: 3/27/2024 | LOCATION: Online Gain a complete picture of your customer journey with data from Facebook ads, X/Twitter ads, and more. Set up cross-platform tracking in GA4 for deep audience insights and platform attribution to improve your targeted campaigns. LEARN MORE Confirming GA4 Settings and Metrics DATE: 3/20/2024 | LOCATION: Online Is your Google Analytics 4 set up correctly? Ensure GA4 is capturing the data you need to create reports for informed marketing decisions. These fundamental steps will give you confidence that your data and reports will be correct. LEARN MORE The...